We are all Colourful Characters


In 1971, psychologist Elias Porter introduced the SDI and Relationship Awareness Theory to the world. His theory focuses on personal strengths and their underlying motivations as the key to understanding people and improving relationships. The SDI is the practical application of the theory and was the first personality assessment to use colours.

SDI is now used by Harvard University, The BBC, NHS, HMRC, Lloyds Banking Group, Twitter, NASA, MTV, The Armed Forces, Relate, John Lewis, The Arcadia Group and many more business, educational and not-for-profit organisations to increase motivation and engagement.

Because Colourful Characters is built on the premises of the Relationship Awareness Theory it works best when relationships really matter. Such as:

  • Building stronger, more self aware and motivated teams

  • Improving communication skills - internally and externally

  • Developing more effective and authentic leaders

  • Underpinning organisational culture - what the school wants to be known for

  • Supporting strategic planning and project management

  • Aligning goals to support change  

  • Effectively resolving conflict and opposition

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